Apple

AAPL

Consumer Electronics · Technology

Price

$293.08

-1.22 (-0.41%)

Market Cap

$4.30T

Exchange

NASDAQ

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Winston Score between 40 and 70. The stock passes some quality checks but not all.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discov

Winston Score History

Politician Trades

78 trades / 12mo

42 Congressional buys and 36 sells on AAPL in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+7.9% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

+90.7% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$34.5B/ year

↑ Rising (+10% vs prior year)

8.3% of revenue

Below sector average (15%)

R&D investment increasing — building for the future

Insider Activity

0.2%ownership

Relatively low insider ownership

Cash Position

Cash flow positive

$35.9B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Apple is growing revenue at 8% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Share count falling — buybacks

−11.0% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 16.86B (2021) → 15.00B (2025)

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

47.2%

Healthy — 47.2% gross margin

Operating Margin

31.6%

Excellent — 31.6% operating margin

ROCE

18.8%

Strong — 18.8% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales YoY

+10.1%

Steady sales growth (10.1% YoY)

EPS YoY

+25.5%

Earnings growing fast (25.5% YoY)

Earnings growing 25%+ a year. The compounder zone.

EPS Consistency

8/8 quarters

Every recent quarter grew earnings vs last year

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Cash Flow

Cash Conversion

115%

Turns 115% of profit into real cash

FCF Margin

28.3%

Converts sales into free cash efficiently (28.3%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

Debt / Equity

1.34

Elevated debt (1.34)

Interest Cover

100.00x

—

Comfortably covers interest (100.0x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

P/E Ratio (TTM)

37.0x

Pricey — P/E 37.0

P/E over 35. The market is pricing in heavy, sustained growth.

P/E vs Forward

+7.8

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (37.0 → 29.2)

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Dividends

Dividend Yield

0.34%

Small dividend — 0.34% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend Growth

+4.0%

Dividend growing modestly (4.0% YoY)

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