Amer Sports (AS) Stock Analysis & Winston Score
Amer Sports is a sporting goods company that owns several well-known athletic brands. Its biggest name is Arc'teryx, which makes premium outdoor apparel and gear. It also owns Wilson (tennis rackets, balls, and team sports equipment) and Salomon (ski boots, trail running shoes, and outdoor gear). Its customers range from professional athletes to everyday outdoor enthusiasts. The company makes money by selling products through its own retail stores, its websites, and wholesale partners like sporting goods retailers. Amer Sports operates globally, with strong presence in North America, Europe, and a fast-growing business in China. Arc'teryx commands premium prices and has a loyal customer base, which helps protect margins. However, the company carries significant debt from its 2019 acquisition by a Chinese-led investor group, and its growth depends heavily on continued consumer appetite for expensive outdoor and athletic products — a category that can slow sharply during economic downturns.
Winston Score: 66/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Mixed (13/30)
- Growth: Exceptional (20/20)
- Cash Flow: Strong (8/10)
- Stability: Strong (7/10)
- Valuation: Good (5/10)
- Ownership: Good (10/15)
Key Facts
Price: $36.44
Market Cap: $21.1B
Sector: Consumer Cyclical
Industry: Leisure


