Betsson AB (BETS-B.ST) Stock Analysis & Winston Score
Betsson AB is a Swedish online gambling company that runs sports betting and casino games over the internet. Its main products include sportsbooks, slot machines, poker, and live casino games, all offered through websites and mobile apps. The company owns a large portfolio of gambling brands — including Betsson, Betsafe, and NordicBet — and serves millions of individual players across dozens of countries. Betsson makes money by keeping a portion of the bets and wagers placed on its platforms, which is a model sometimes called the "house edge." The company operates primarily in Europe, with strong positions in the Nordics, Central and Eastern Europe, and Latin America, generating roughly $1 billion in annual revenue. Its wide brand portfolio and established licenses in regulated markets create a meaningful barrier to entry, but the key risk is that governments can change gambling laws at any time, which could restrict or shut down Betsson's access to specific markets overnight.
Winston Score: 56/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Mixed (13/30)
- Growth: Mixed (5/20)
- Cash Flow: Strong (8/10)
- Stability: Exceptional (9/10)
- Valuation: Good (6/10)
- Ownership: Good (10/15)
Key Facts
Price: $91.20
Market Cap: $12.6B
Sector: Consumer Cyclical
Industry: Gambling, Resorts & Casinos
Exchange: Stockholm Stock Exchange



