Bombardier (BBD-A.TO) Stock Analysis & Winston Score

Bombardier is a Canadian company that designs and builds private jets for wealthy individuals, corporations, and governments. Its main product lines are the Learjet, Challenger, and Global families of business aircraft, with the high-end Global 7500 being its flagship jet. Bombardier is one of the largest dedicated business jet manufacturers in the world, competing primarily against Gulfstream and Dassault. The company makes money by selling aircraft and providing aftermarket services like maintenance, repairs, and spare parts — the services segment is a growing and more predictable source of revenue. Bombardier operates globally, with manufacturing in Canada, the United States, and Mexico, and a worldwide network of service centers. Its main competitive advantage is its strong brand among ultra-high-net-worth buyers and long-range jet expertise, but the business is exposed to economic downturns, since demand for private jets tends to fall sharply when wealthy customers and corporations cut spending.