Boston Omaha Corporation (BOC) Stock Analysis & Winston Score
Boston Omaha Corporation is a small holding company that owns businesses across several different industries. Its main operations include outdoor billboard advertising, surety insurance (which helps construction companies and contractors get bonded for projects), and broadband internet service in rural areas. The company is often compared to a mini version of Berkshire Hathaway because its founders follow a similar strategy of buying and holding diverse businesses for the long term. Boston Omaha earns money through advertising fees from billboard rentals, insurance premiums from its surety business, and monthly subscription fees from internet customers. It operates primarily in the United States, with a market cap of around $400 million, making it a small-cap company. The high gross margin of 76% reflects the asset-light nature of its advertising and insurance segments, but the company is not yet consistently profitable, and its main challenge is reaching the scale needed to turn its operating losses into sustainable earnings growth.
Winston Score: 27/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Mixed (10/30)
- Growth: Weak (3/20)
- Cash Flow: Weak (0/10)
- Stability: Good (5/10)
- Valuation: Data not available (0/10)
- Ownership: Good (8/15)
Key Facts
Price: $14.14
Market Cap: $427M
Sector: Communication Services
Industry: Advertising Agencies

