BRC

BRCC

Packaged Foods · Consumer Defensive

Price

$1.14

-0.04 (-3.39%)

Market Cap

$362.7M

Winston Score

Winston is worried

Below-average fundamentals — multiple weak pillars.

Share count falling — buybacks

−32.9% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 141.9M (2021) → 95.2M (2025)

BRC Inc. is the company behind Black Rifle Coffee, a brand that sells coffee products aimed mainly at military veterans, first responders, and patriotic-minded consumers. The company sells roasted coffee beans, ground coffee, ready-to-drink canned coffee, and branded merchandise. It was founded by veterans and has built a strong identity around military and outdoor culture.

Black Rifle Coffee makes money by selling its products through its own website, retail stores, and wholesale partnerships with large retailers like Walmart and Target. The business operates primarily in the United States and has grown its retail presence significantly in recent years. Its brand loyalty among a specific customer community gives it some protection from generic competitors, but the company is currently losing money at the operating level, and its main challenge is scaling up sales fast enough to cover its costs and reach consistent profitability.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+21.4% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+100.3% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$0/ year

0.0% of revenue

Below sector average (2%)

Research and development spending

Insider Activity

38.6%ownership

→ Flat

Insiders holding steady — not selling despite ability to

Cash Position

Cash flow positive

$10M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

BRC is a rare growth stock that's already generating positive cash flow while growing at 21%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Gross Margin

33.0%

Modest — 33.0% gross margin

Operating Margin

1.2%

Thin — 1.2% operating margin

ROCE

1.7%

Weak — 1.7% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales YoY

+9.0%

Steady sales growth (9.0% YoY)

EPS YoY

N/A

Data not available

EPS Consistency

2/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion

N/A

—

Data not available

FCF Margin

-0.5%

Burning cash (-0.5%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

Debt / Equity

0.61

Moderate — manageable debt (0.61)

Interest Cover

N/A

Data not available

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Valuation

P/E Ratio (TTM)

N/M

—

Negative earnings — P/E not meaningful

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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