Brown-Forman Corporation (BF-B) Stock Analysis & Winston Score
Brown-Forman makes and sells alcoholic beverages, mainly whiskey and other spirits. Its most famous brand is Jack Daniel's Tennessee Whiskey, one of the best-selling American whiskeys in the world. The company also owns Woodford Reserve bourbon, Old Forester, and a handful of tequila and vodka brands, selling to bars, restaurants, liquor stores, and everyday consumers. Brown-Forman earns money by producing spirits and selling them through distributors to retailers and hospitality businesses around the world. It operates in over 170 countries, with the United States and Europe as its largest markets, and generates roughly $4 billion in annual revenue. Its moat comes from the Jack Daniel's brand, which has strong global recognition built over decades and is difficult for competitors to replicate. The key risk is that premium spirits demand has softened recently as consumers pull back on spending, and the company also faces potential headwinds from tariffs on American whiskey exports to key international markets.
Winston Score: 52/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Good (20/30)
- Growth: Weak (2/20)
- Cash Flow: Exceptional (10/10)
- Stability: Strong (7/10)
- Valuation: Good (5/10)
- Ownership: Mixed (6/15)
Key Facts
Price: $27.01
Market Cap: $12.6B
Sector: Consumer Defensive
Industry: Beverages - Wineries & Distilleries
Exchange: New York Stock Exchange


