BuzzFeed

BZFD

Internet Content & Information · Communication Services

Price

$1.33

-0.06 (-4.32%)

Market Cap

$50.0M

Exchange

NASDAQ Global Market

Winston Score

Winston is worried

Weak fundamentals across most pillars.

Share count rising — dilution

+12.1% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 33.8M (2021) → 37.8M (2025)

BuzzFeed is a digital media company that makes online content like news articles, quizzes, listicles, and videos. Its main brands include BuzzFeed, HuffPost, and Tasty, which focus on entertainment, news, and food content. The company reaches a large general audience, mostly younger adults, across websites and social media platforms.

BuzzFeed makes most of its money from digital advertising, where brands pay to reach its audience. It also earns revenue from content licensing, commerce partnerships, and sponsored content deals. The company operates mainly in the United States but has some international reach through HuffPost. BuzzFeed faces intense competition from social media platforms like TikTok and YouTube, which have taken away much of its audience and ad revenue. The biggest risk the company faces is continued audience fragmentation — as more people consume content directly on social platforms, BuzzFeed's own websites attract fewer visitors, putting pressure on its already negative operating margins.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-12.4% YoY

YoY Growth Rate

Revenue declining

EPS Growth

-21.2% YoY

YoY Growth Rate

Earnings declining

R&D Spend

$11M/ year

→ Flat (-1% vs prior year)

5.8% of revenue

Below sector average (12%)

Steady R&D investment year-over-year

Insider Activity

28.9%ownership

Insiders own a meaningful stake in the company

Cash Position

Cash flow positive

$11M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

BuzzFeed's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Gross Margin

29.2%

Modest — 29.2% gross margin

Operating Margin

-42.7%

Losing money on operations — -42.7%

ROCE

-14.3%

Weak — -14.3% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales YoY

+3.1%

Slow sales growth (3.1% YoY)

EPS YoY

-550.7%

Earnings shrinking (-550.7% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

EPS Consistency

0/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion

N/A

Data not available

FCF Margin

-14.0%

Burning cash (-14.0%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

Debt / Equity

1.62

Elevated debt (1.62)

Interest Cover

N/A

Data not available

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Valuation

P/E Ratio (TTM)

N/M

Negative earnings — P/E not meaningful

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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