Carter's (CRI) Stock Analysis & Winston Score
Carter's makes clothing for babies and young children. Its main brands are Carter's and OshKosh B'gosh, which sell items like onesies, pajamas, and playwear. It is one of the largest branded sellers of young children's apparel in the United States. The company makes money by selling clothes through its own retail stores, its website, and wholesale partnerships with large retailers like Target and Walmart. Carter's operates mostly in the United States but also has stores in Canada and sells internationally through partners. Its brand recognition among parents of newborns gives it a steady customer base, but the business faces real pressure from declining U.S. birth rates, which shrinks the pool of potential customers over time.
Winston Score: 44/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (12/30)
- Growth: Weak (4/20)
- Cash Flow: Strong (7/10)
- Stability: Good (5/10)
- Valuation: Good (6/10)
- Ownership: Good (8/15)
Key Facts
Price: $38.10
Market Cap: $1.4B
Sector: Consumer Cyclical
Industry: Specialty Retail


