Colgate-Palmolive Company (CL) Stock Analysis & Winston Score
Colgate-Palmolive makes everyday products people use to clean themselves and their homes. Its most well-known brands include Colgate toothpaste, Palmolive dish soap, Speed Stick deodorant, and Hill's pet food. The company sells to regular consumers through grocery stores, pharmacies, and mass retailers worldwide. Colgate earns money by selling these consumer goods at scale, relying on high purchase frequency since people buy toothpaste and soap repeatedly throughout their lives. It operates in over 200 countries, generates roughly $20 billion in annual revenue, and holds the number-one toothpaste brand globally by market share. Its moat comes from decades of brand recognition, retailer shelf space, and distribution reach that is difficult for smaller competitors to replicate. The main risk the company faces is pressure from private-label store brands, which offer cheaper alternatives and have been gaining ground as consumers watch their spending more carefully.
Winston Score: 56/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Strong (21/30)
- Growth: Mixed (5/20)
- Cash Flow: Exceptional (9/10)
- Stability: Good (5/10)
- Valuation: Good (6/10)
- Ownership: Good (8/15)
Key Facts
Price: $92.98
Market Cap: $74.4B
Sector: Consumer Defensive
Industry: Household & Personal Products



