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Colgate-Palmolive Company logo

Colgate-Palmolive Company

CL
56
Household & Personal Products · Consumer Defensive
Price
$92.98
-1.09 (-1.16%)
Market Cap
$74.40B
Winston Score
56
Winston is curious
A decent business — some strong pillars, some weaker.

Share count falling — buybacks

4.4% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 848.3M (2021) → 811.1M (2025)

Colgate-Palmolive makes everyday products people use to clean themselves and their homes. Its most well-known brands include Colgate toothpaste, Palmolive dish soap, Speed Stick deodorant, and Hill's pet food. The company sells to regular consumers through grocery stores, pharmacies, and mass retailers worldwide.

Colgate earns money by selling these consumer goods at scale, relying on high purchase frequency since people buy toothpaste and soap repeatedly throughout their lives. It operates in over 200 countries, generates roughly $20 billion in annual revenue, and holds the number-one toothpaste brand globally by market share. Its moat comes from decades of brand recognition, retailer shelf space, and distribution reach that is difficult for smaller competitors to replicate. The main risk the company faces is pressure from private-label store brands, which offer cheaper alternatives and have been gaining ground as consumers watch their spending more carefully.

Winston Score History

Politician Trades

27 trades / 12mo

16 Congressional buys and 11 sells on CL in the last 12 months.

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Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+8.4% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

-4.7% YoY

YoY Growth Rate

Earnings declining

R&D Spend

$0/ year

Declining (-100% vs prior year)

0.0% of revenue

Below sector average (2%)

R&D spend declining — could signal cost-cutting or efficiency

Insider Activity

6.2%ownership

Flat

Insiders holding steady — not selling despite ability to

Cash Position

Cash flow positive

$1.3B cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Colgate-Palmolive Company is growing revenue at 8% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin
60.6%
Premium pricing power — 60.6% gross margin
Operating Margin
21.7%
Excellent — 21.7% operating margin
ROCE
14.2%
Good — 14.2% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales YoY
+4.3%
Slow sales growth (4.3% YoY)
EPS YoY
-26.9%
Earnings shrinking (-26.9% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Cash Conversion
208%
Turns 208% of profit into real cash
FCF Margin
18.1%
Converts sales into free cash efficiently (18.1%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

Debt / Equity
54.99
Heavy debt load (54.99)
Interest Cover
16.70x
Comfortably covers interest (16.7x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

P/E Ratio (TTM)
35.8x
Pricey — P/E 35.8

P/E over 35. The market is pricing in heavy, sustained growth.

P/E vs Forward
+14.4
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (35.8 → 21.4)

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Dividends

Dividend Yield
2.27%
Moderate income — 2.27% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend Growth
+2.9%
Dividend flat

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