CNH Industrial N.V. (CNH) Stock Analysis & Winston Score
CNH Industrial makes large farming and construction equipment. Its most well-known brands are Case IH and New Holland, which sell tractors, combines, and other farm machines to farmers around the world. The company also sells construction equipment like excavators and backhoes under the Case Construction and CASE brands. CNH makes money by selling equipment and replacement parts, and also earns fees through its financial services arm, which offers loans and leases to customers who buy its machines. The company operates globally, with strong presence in North America, Europe, and South America, and generates roughly $19 billion in annual revenue. Its dealer network and brand recognition in agriculture give it a durable competitive position, but the business is closely tied to farm income cycles — when crop prices fall, farmers delay big equipment purchases, which is the main risk the company faces going forward.
Winston Score: 40/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (11/30)
- Growth: Weak (1/20)
- Cash Flow: Strong (8/10)
- Stability: Weak (1/10)
- Valuation: Good (6/10)
- Ownership: Good (10/15)


