comScore

SCOR

Software - Application · Technology

Price

$7.49

+0.04 (+0.54%)

Market Cap

$39.3M

Winston Score

Winston is serious

Below-average fundamentals — multiple weak pillars.

Share count rising — dilution

+31.4% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 4.0M (2021) → 5.3M (2025)

comScore measures how many people visit websites, watch TV, and use apps. It collects data on audiences and sells that information to media companies, advertisers, and broadcasters who want to know how large their audiences really are. The company is one of the main providers of audience measurement in the United States, competing closely with Nielsen.

comScore makes money by charging media companies and advertisers subscription fees to access its measurement data and analytics tools. It operates mainly in the United States but also has some international presence, and its moat comes from the difficulty of building large-scale audience panels and the long-term contracts it holds with major media clients. The company's thin operating margins and heavy competition from Nielsen and newer digital analytics firms remain the central risk, as clients have alternatives and switching costs, while not always high, are not insurmountable.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-0.5% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+75.3% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$30M/ year

↓ Declining (-9% vs prior year)

8.4% of revenue

Below sector average (15%)

R&D spend declining — could signal cost-cutting or efficiency

Insider Activity

45.6%ownership

→ Flat

Insiders holding steady — not selling despite ability to

Cash Position

Cash flow positive

$22M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

comScore's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

37.9%

Modest — 37.9% gross margin

Operating Margin

-5.3%

Losing money on operations — -5.3%

ROCE

-3.8%

Weak — -3.8% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales YoY

+0.6%

Nearly flat sales (0.6% YoY)

EPS YoY

N/A

—

Data not available

EPS Consistency

2/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion

N/A

Data not available

FCF Margin

7.1%

Modest free cash flow (7.1%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

Debt / Equity

0.12

Conservative — low debt load (0.12)

Interest Cover

0.65x

Dangerous — barely covers interest (0.6x)

Interest coverage below 1. Their profits don't cover the interest bill.

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Valuation

P/E Ratio (TTM)

1.5x

Attractive valuation — P/E 1.5

P/E under 10. The price tag is small relative to last year's profit.

P/E vs Forward

-13.8

SLOWING

Earnings expected to fall — forward P/E higher than today

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Dividends

Not applicable for this business.

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