Criteo S.A.

CRTO

Advertising Agencies · Communication Services

Also trades as: 0I4T.L

Price

$17.29

+0.03 (+0.16%)

Market Cap

$868.6M

Exchange

NASDAQ

Winston Score

Winston is curious

Mixed quality — meaningful strengths and weaknesses.

Data as of Aug 12, 2026 · filings through Jun 30, 2026

Share count falling — buybacks

−17.3% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 64.2M (2021) → 53.1M (2025)

Criteo is a French technology company that helps online retailers and brands show targeted ads to shoppers across the internet. Its main product is a platform that tracks what people browse and buy online, then automatically shows them relevant ads on other websites and apps. Criteo serves thousands of e-commerce companies and advertisers worldwide, making it one of the larger players in digital retargeting advertising.

The company makes money by charging advertisers based on how many times their ads are clicked or viewed, keeping a portion of the ad spend that flows through its platform. Criteo operates globally, with significant revenue from Europe, the Americas, and Asia-Pacific, and generates over $1 billion in annual revenue. Its main competitive advantage is its large dataset of shopping behavior, but it faces serious risk from privacy regulations and browser changes — like the phasing out of third-party cookies — that could limit its ability to track users and target ads effectively.

Winston Score History

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Gross Margin

51.9%

Healthy — 51.9% gross margin

Operating Margin

3.5%

Thin — 3.5% operating margin

ROCE

1.3%

Weak — 1.3% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Growth

Sales YoY

-4.2%

Shrinking sales (-4.2% YoY)

EPS YoY

-19.5%

Earnings shrinking (-19.5% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

EPS Consistency

3/8 quarters

Earnings rarely grow — volatile business

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Cash Flow

Cash Conversion

352%

Turns 352% of profit into real cash

FCF Margin

10.3%

Modest free cash flow (10.3%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Stability

Debt / Equity

0.01

Conservative — low debt load (0.01)

Interest Cover

54.56x

Comfortably covers interest (54.6x)

Interest coverage above 8. Profits cover interest many times over.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Valuation

P/E Ratio (TTM)

8.6x

Attractive valuation — P/E 8.6

P/E under 10. The price tag is small relative to last year's profit.

P/E vs Forward

+3.4

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (8.6 → 5.2)

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Dividends

Not applicable for this business.

🔒 See full fundamentals and if they are improving or declining — click here for your free trial now.

Start free trial