Crown Crafts

CRWS

Furnishings, Fixtures & Appliances · Consumer Cyclical

Price

$2.99

+0.02 (+0.67%)

Market Cap

$32.2M

Exchange

NASDAQ Capital Market

Winston Score

Winston is serious

Mixed quality — meaningful strengths and weaknesses.

Share count rising — dilution

+6.1% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 10.1M (2022) → 10.7M (2026)

Crown Crafts makes baby and toddler products sold in the United States. Its main products include bibs, blankets, burp cloths, and other infant accessories sold under brands like Boppy, NoJo, and Carousel Designs. The company sells to large retailers such as Walmart, Target, and Amazon, as well as specialty baby stores.

Crown Crafts earns money by designing and selling these products wholesale to retailers, who then sell them to parents and gift-givers. The company operates almost entirely in the U.S. and is a small-cap business with a market cap under $100 million. Its moat is modest — it relies on licensed and owned brand names and established retail relationships, but faces constant competition from larger consumer goods companies and private-label products. The main risk is that thin operating margins leave little room for error if sales slow or input costs rise.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-3.7% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+102.5% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

11.6%ownership

Insiders own a meaningful stake in the company

Cash Position

Cash flow positive

$200,000 cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

Crown Crafts's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

22.9%

Thin — 22.9% gross margin

Operating Margin

2.4%

Thin — 2.4% operating margin

ROCE

1.0%

Weak — 1.0% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales YoY

+4.8%

Slow sales growth (4.8% YoY)

EPS YoY

-557.4%

Earnings shrinking (-557.4% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

EPS Consistency

6/8 quarters

Earnings grew in most of the last 8 quarters

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Cash Flow

Cash Conversion

N/A

Data not available

FCF Margin

5.4%

Thin free cash flow (5.4%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

Debt / Equity

0.36

Conservative — low debt load (0.36)

Interest Cover

N/A

Data not available

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Valuation

P/E Ratio (TTM)

17.0x

Fair value — P/E 17.0

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

P/E vs Forward

+13.2

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (17.0 → 3.8)

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Dividends

Dividend Yield

10.88%

Healthy income — 10.88% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend Growth

+0.0%

Dividend flat

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