eBay

EBAY

Specialty Retail · Consumer Cyclical

Price

$112.06

+1.15 (+1.04%)

Market Cap

$49.75B

Exchange

NASDAQ

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Share count falling — buybacks

−29.4% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 652.0M (2021) → 460.0M (2025)

eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.com and the eBay suite of mobile apps. Its platforms enable users to list, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, directories, search engine

Winston Score History

Politician Trades

13 trades / 12mo

10 Congressional buys and 3 sells on EBAY in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+19.5% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+5.6% YoY

YoY Growth Rate

Slow EPS growth

R&D Spend

$1.6B/ year

↑ Rising (+11% vs prior year)

14.8% of revenue

3.7x the sector average (4%)

Investing heavily in future products and technology

Insider Activity

0.5%ownership

→ Flat

Insiders holding steady — not selling despite ability to

Cash Position

Cash flow positive

$2.9B cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

eBay is a rare growth stock that's already generating positive cash flow while growing at 19%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Gross Margin

74.0%

Premium pricing power — 74.0% gross margin

Operating Margin

19.8%

Healthy — 19.8% operating margin

ROCE

5.5%

Weak — 5.5% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales YoY

+12.5%

Fast-growing sales (12.5% YoY)

EPS YoY

+5.9%

Modest earnings growth (5.9% YoY)

Single-digit earnings growth — steady but not exciting.

EPS Consistency

6/8 quarters

Earnings grew in most of the last 8 quarters

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Cash Flow

Cash Conversion

105%

Turns 105% of profit into real cash

FCF Margin

14.5%

Converts sales into free cash efficiently (14.5%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

Debt / Equity

1.53

Elevated debt (1.53)

Interest Cover

9.24x

Comfortably covers interest (9.2x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

P/E Ratio (TTM)

24.9x

Growth-priced — P/E 24.9

P/E above the market average. People are paying up for expected growth.

P/E vs Forward

+9.6

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (24.9 → 15.3)

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Dividends

Dividend Yield

1.04%

Small dividend — 1.04% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend Growth

+7.1%

Dividend growing modestly (7.1% YoY)

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