Edgewell Personal Care Company (EPC) Stock Analysis & Winston Score
Edgewell Personal Care is a consumer goods company that makes everyday personal care products. Its brands include Schick and Wilkinson Sword razors, Banana Boat and Hawaiian Tropic sunscreen, Carefree and Stayfree feminine care products, and Playtex. The company sells mostly to regular consumers through grocery stores, pharmacies, and big-box retailers like Walmart and Target. Edgewell makes money by selling these branded products directly to retailers, who then sell them to shoppers. It operates mainly in North America and Europe, with a market cap of around $0.8 billion, making it a relatively small player compared to rivals like Procter & Gamble and Energizer. Its brand portfolio gives it some shelf-space leverage, but thin operating margins of just 3% and a very low return on invested capital of 1.3% signal that competition is intense and pricing power is limited — the main ongoing risk for the business.
Winston Score: 43/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (11/30)
- Growth: Weak (3/20)
- Cash Flow: Strong (8/10)
- Stability: Mixed (4/10)
- Valuation: Good (5/10)
- Ownership: Good (10/15)
Key Facts
Price: $29.66
Market Cap: $1.4B
Sector: Consumer Defensive
Industry: Household & Personal Products



