Embracer Group AB (publ) (EMBRAC-B.ST) Stock Analysis & Winston Score
Embracer Group is a Swedish video game company that owns a large collection of game studios and publishers. It makes and sells video games across many genres, from action and role-playing games to board games and comic books. The company owns well-known brands like Tomb Raider, Saints Row, and Borderlands, and sells to gamers worldwide on consoles, PC, and mobile platforms. Embracer makes money by selling games outright, licensing its intellectual property, and collecting royalties. It operates globally, with studios spread across Europe, North America, and beyond, and has grown mainly by acquiring other studios rather than building organically. The company's large library of owned IP is its main competitive advantage, but its deeply negative operating margin and a failed $2 billion partnership deal in 2023 forced a major restructuring, including studio closures and asset sales — making financial stabilization the central challenge facing the business today.
Winston Score: 58/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Strong (25/30)
- Growth: Weak (2/20)
- Cash Flow: Weak (2/10)
- Stability: Exceptional (10/10)
- Valuation: Good (6/10)
- Ownership: Good (10/15)
Key Facts
Price: $61.50
Market Cap: $13.2B
Sector: Communication Services
Industry: Electronic - Gaming & Multimedia
Exchange: Stockholm Stock Exchange

