FitLife Brands (FTLF) Stock Analysis & Winston Score

FitLife Brands is a small company that makes nutritional supplements and sports nutrition products. Its brands include NDS Nutrition, SteelFit, and Nutrology, and it sells mainly to fitness enthusiasts and health-conscious consumers. Products are distributed through specialty retailers, gyms, and online channels across North America.

The company earns revenue by selling packaged supplement products — things like protein powders, fat burners, and vitamins — at retail and wholesale prices. It operates primarily in the United States and is a small player in a crowded market dominated by much larger brands like Optimum Nutrition and MuscleTech. FitLife's main competitive edge comes from its niche brand portfolio and relationships with independent health and fitness retailers, but the biggest risk it faces is intense price competition and the difficulty of standing out in a fragmented supplement industry where consumer loyalty is hard to maintain.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+58.9% YoY

YoY Growth Rate

Revenue accelerating

EPS Growth

-18.2% YoY

YoY Growth Rate

Earnings declining

Insider Activity

15.2%ownership

→ Flat

Insiders holding steady — not selling despite ability to

Cash Position

Cash flow positive

$1M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Revenue accelerating

FitLife Brands grew revenue 59% year-over-year and the growth rate is speeding up. That's the kind of momentum growth investors look for — the question is whether margins can follow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Gross Margin

36.6%

Modest — 36.6% gross margin

Operating Margin

12.1%

Healthy — 12.1% operating margin

ROCE

5.4%

Weak — 5.4% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales YoY

+42.3%

Fast-growing sales (42.3% YoY)

EPS YoY

-33.0%

Earnings shrinking (-33.0% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

EPS Consistency

0/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion

126%

Turns 126% of profit into real cash

FCF Margin

8.3%

Modest free cash flow (8.3%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

Debt / Equity

0.24

Conservative — low debt load (0.24)

Interest Cover

4.41x

Adequate interest coverage (4.4x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

P/E Ratio (TTM)

17.4x

no trend

Fair value — P/E 17.4

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

P/E vs Forward

+4.0

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (17.4 → 13.4)

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Dividends

Not applicable for this business.

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