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Happy Belly Food Group logo

Happy Belly Food Group

HBFGF
23
Packaged Foods · Consumer Defensive
Price
$1.11
+0.00 (+0.00%)
Market Cap
$164.6M
Exchange
Other OTC
Winston Score
23
Winston is worried
Weak fundamentals across most pillars.
Data as of Aug 9, 2026 · filings through Mar 31, 2026

Share count rising — dilution

+31.1% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 98.8M (2021) → 129.6M (2025)

Happy Belly Food Group is a Canadian consumer food company that builds and acquires small food and beverage brands. Its portfolio includes snack and specialty food products sold mainly to grocery retailers and health-focused consumers across Canada. The company focuses on better-for-you and natural food categories, targeting shoppers looking for cleaner ingredient options.

Happy Belly earns revenue by selling packaged food products wholesale to retailers, who then sell them to end consumers. The company operates primarily in Canada and is quite small, with a market cap around $200 million. Its competitive position depends on brand building and distribution relationships, but the deeply negative operating margin and poor return on invested capital signal that the business is spending far more than it earns today. The key risk is whether the company can scale its brands fast enough to reach profitability before it needs to raise additional capital.

Winston Score History

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+66.4% YoY

YoY Growth Rate

Strong revenue growth

EPS Growth

<−1,000% YoY

YoY Growth Rate

Earnings declining

R&D Spend

$0/ year

0.0% of revenue

Below sector average (2%)

Research and development spending

Insider Activity

18.3%ownership

Insiders own a meaningful stake in the company

Cash Runway

~16 months

$7M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Adequate runway but may need to raise capital within 2 years

Strong grower

Happy Belly Food Group is growing revenue at 66% year-over-year. The Winston Score penalises unprofitable companies, but revenue at this pace tells a different story — this is a company still in "build mode."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Gross Margin
-51.9%
Thin — -51.9% gross margin
Operating Margin
-77.3%
Losing money on operations — -77.3%
ROCE
-61.7%
Weak — -61.7% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales YoY
+108.9%
Fast-growing sales (+108.9% YoY)
EPS YoY
N/A
Data not available
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion
N/A
Data not available
FCF Margin
-5.5%
Burning cash (-5.5%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

Debt / Equity
0.36
Conservative — low debt load (0.36)
Interest Cover
N/A
Data not available

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Valuation

P/E Ratio (TTM)
N/M
Negative earnings — P/E not meaningful
P/E vs Forward
N/A
not available
Data not available

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Dividends

Not applicable for this business.
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