Hilton Worldwide Holdings

HLT

Travel Lodging · Consumer Cyclical

Price

$321.32

-1.88 (-0.58%)

Market Cap

$73.15B

Winston Score

Winston is curious

Mixed quality — meaningful strengths and weaknesses.

Share count falling — buybacks

−15.3% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 281.0M (2021) → 238.0M (2025)

Hilton Worldwide Holdings owns and operates one of the largest hotel networks in the world. It runs more than 7,000 properties across 22 brands — including Hilton Hotels, Hampton Inn, DoubleTree, and Waldorf Astoria — serving business travelers, tourists, and event planners. The company operates across the full price spectrum, from budget-friendly stays to luxury resorts.

Hilton makes most of its money through a "asset-light" model, collecting fees from hotel owners who license the Hilton brand and use its reservation systems, rather than owning most properties itself. It operates in over 120 countries, with the United States as its largest market, and its Hilton Honors loyalty program — with over 180 million members — creates a strong reason for travelers to keep coming back. The main growth driver is continued expansion in Asia and other emerging markets, while the biggest risk is that hotel demand drops sharply during economic downturns or travel disruptions like pandemics.

Winston Score History

Politician Trades

17 trades / 12mo

10 Congressional buys and 7 sells on HLT in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+9.0% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

+34.4% YoY

YoY Growth Rate

Strong earnings growth

R&D Spend

$0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

2.2%ownership

→ Flat

Insiders holding steady — not selling despite ability to

Cash Position

Cash flow positive

$619M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Hilton Worldwide Holdings is growing revenue at 9% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

40.2%

Healthy — 40.2% gross margin

Operating Margin

23.1%

Excellent — 23.1% operating margin

ROCE

10.5%

Below par — 10.5% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales YoY

+8.7%

Steady sales growth (8.7% YoY)

EPS YoY

+3.0%

Flat earnings

Single-digit earnings growth — steady but not exciting.

EPS Consistency

6/8 quarters

Earnings grew in most of the last 8 quarters

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Cash Flow

Cash Conversion

149%

Turns 149% of profit into real cash

FCF Margin

17.8%

Converts sales into free cash efficiently (17.8%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

Debt / Equity

N/A

—

Data not available

Interest Cover

4.45x

Adequate interest coverage (4.5x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

P/E Ratio (TTM)

48.6x

Expensive — P/E 48.6

P/E over 35. The market is pricing in heavy, sustained growth.

P/E vs Forward

+20.2

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (48.6 → 28.4)

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Dividends

Dividend Yield

0.18%

Small dividend — 0.18% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend Growth

+0.0%

Dividend flat

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