Inuvo

INUV

Software - Application · Technology

Price

$1.21

+0.10 (+9.01%)

Market Cap

$19.9M

Exchange

New York Stock Exchange Arca

Winston Score

Winston is worried

Weak fundamentals across most pillars.

Share count rising — dilution

+24.4% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 11.8M (2021) → 14.6M (2025)

Inuvo is a small digital advertising technology company. It builds software that helps businesses show ads to the right people online. Its main product is an artificial intelligence platform called IntentKey, which tries to figure out what consumers are interested in without using personal data like cookies. Its customers are mainly advertisers and advertising agencies looking to reach audiences across websites and apps.

Inuvo makes money by charging advertisers when their ads are served or clicked through its platform. The company operates primarily in the United States and is very small, with a market cap under $100 million. Its potential edge is that IntentKey is designed to work in a world where traditional tracking cookies are being phased out, which could be an advantage as privacy rules tighten. However, Inuvo is currently losing money and faces intense competition from much larger ad tech companies, so its ability to scale revenue fast enough to reach profitability is the central challenge it faces.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-70.3% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+247.2% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$0/ year

0.0% of revenue

Below sector average (15%)

Research and development spending

Insider Activity

23.5%ownership

Insiders own a meaningful stake in the company

Cash Position

Cash flow positive

$3M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

Inuvo's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Gross Margin

46.2%

Healthy — 46.2% gross margin

Operating Margin

-49.0%

Losing money on operations — -49.0%

ROCE

-27.1%

Weak — -27.1% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales YoY

-27.9%

Shrinking sales (-27.9% YoY)

EPS YoY

N/A

Data not available

EPS Consistency

2/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion

N/A

Data not available

FCF Margin

-2.0%

Burning cash (-2.0%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

Debt / Equity

0.18

Conservative — low debt load (0.18)

Interest Cover

N/A

Data not available

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Valuation

P/E Ratio (TTM)

N/M

Negative earnings — P/E not meaningful

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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