J.M. Smucker Company (JM2.DE) Stock Analysis & Winston Score
J. M. Smucker makes food and beverage products that millions of households buy at grocery stores. Its most well-known brands include Jif peanut butter, Folgers coffee, Milk-Bone dog treats, and Meow Mix cat food. The company sells mostly to everyday consumers in the United States through supermarkets, mass retailers like Walmart, and online stores. Smucker earns money by manufacturing and selling packaged goods under its owned brands, relying on high sales volumes and retailer shelf space rather than subscriptions or services. Nearly all of its revenue comes from North America, and it generates roughly $8 billion in annual sales. Its main competitive advantage is owning trusted, well-recognized brand names that shoppers repeatedly buy out of habit. However, its low operating and returns margins signal that rising ingredient costs, heavy competition from store-brand alternatives, and the debt taken on from its 2023 acquisition of Hostess Brands are key risks the company must manage going forward.
Winston Score: 27/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Mixed (11/30)
- Growth: Weak (3/20)
- Cash Flow: Mixed (3/10)
- Stability: Weak (2/10)
- Valuation: Data not available (0/10)
- Ownership: Mixed (6/15)
Key Facts
Price: $97.77
Market Cap: $10.4B
Sector: Consumer Defensive
Industry: Food Confectioners
Exchange: Frankfurt Stock Exchange


