Kjell Group AB (KJELL.ST) Stock Analysis & Winston Score

Kjell Group is a Nordic retail chain that sells consumer electronics, cables, accessories, and tech gadgets directly to everyday shoppers. Its main brand is Kjell & Company, a well-known store chain across Sweden and Norway with both physical stores and an online shop. The company focuses on practical electronics like phone chargers, headphones, smart home devices, and computer accessories rather than big-ticket items like TVs or laptops.

Kjell Group makes money by selling products directly to consumers, earning a margin on each item sold. It operates primarily in Sweden and Norway, with most of its roughly 170 stores located in Sweden, making it one of the largest specialty electronics accessory retailers in the Nordic region. The negative operating margin signals the company is currently spending more than it earns, and its main challenge is improving profitability while competing against large online retailers like Amazon and general electronics chains that sell similar products at competitive prices.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-13.2% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+25.4% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

15.8%ownership

↑ Rising

Insiders increasing their stake — aligned with shareholders

Cash Runway

~4 months

$172M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Short runway — potential dilution ahead through share issuance

Cash watch

Kjell Group AB has less than a year of cash at its current burn rate. Growth investors should watch for potential share dilution from future fundraising — that directly reduces your ownership.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

-3.8%

Thin — -3.8% gross margin

Operating Margin

-3.8%

Losing money on operations — -3.8%

ROCE

-1.3%

Weak — -1.3% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales YoY

-9.7%

Shrinking sales (-9.7% YoY)

EPS YoY

N/A

Data not available

EPS Consistency

0/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion

N/A

Data not available

FCF Margin

-2.0%

Burning cash (-2.0%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

Debt / Equity

0.47

Conservative — low debt load (0.47)

Interest Cover

N/A

Data not available

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Valuation

P/E Ratio (TTM)

N/M

no trend

Negative earnings — P/E not meaningful

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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