Klaviyo (KVYO) Stock Analysis & Winston Score

Klaviyo is a software company that helps online stores talk to their customers through email and text messages. Its main product is a marketing automation platform used by e-commerce businesses — mostly small and mid-sized online retailers — to send personalized promotions, order updates, and re-engagement messages. Klaviyo is deeply connected to Shopify, and a large share of its customers run their stores on that platform.

Klaviyo makes money by charging businesses a monthly subscription fee based on how many contacts they have in their database. It operates primarily in the United States but has been expanding in Europe and other markets, and currently serves over 150,000 paying customers. Its main competitive advantage is how tightly its software integrates with e-commerce data, making it sticky and hard to replace once a business is set up. The key risk is its heavy dependence on Shopify — if that relationship weakens, or if larger competitors like HubSpot or Salesforce push harder into e-commerce marketing, growth could slow.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+29.6% YoY

YoY Growth Rate

Strong revenue growth

EPS Growth

+123.2% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

14.9%ownership

Insiders own a meaningful stake in the company

Cash Position

Cash flow positive

$1.1B cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Strong grower

Klaviyo is growing revenue at 30% year-over-year. The Winston Score penalises unprofitable companies, but revenue at this pace tells a different story — this is a company still in "build mode."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Gross Margin

72.2%

Premium pricing power — 72.2% gross margin

Operating Margin

-0.5%

Losing money on operations — -0.5%

ROCE

-0.1%

Weak — -0.1% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Growth

Sales YoY

+31.6%

Fast-growing sales (31.6% YoY)

EPS YoY

N/A

Data not available

EPS Consistency

2/8 quarters

Earnings rarely grow — volatile business

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Cash Flow

Cash Conversion

N/A

Data not available

FCF Margin

15.4%

Converts sales into free cash efficiently (15.4%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Stability

Debt / Equity

0.10

Conservative — low debt load (0.10)

Interest Cover

N/A

—

Data not available

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Valuation

P/E Ratio (TTM)

N/A

no trend

Data not available

P/E vs Forward

N/A

not available

Data not available

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Dividends

Not applicable for this business.

🔒 See full fundamentals and if they are improving or declining — click here for your free trial now.

Start free trial