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L'Oréal S.A. logo

L'Oréal S.A.

LRLCY
67
Household & Personal Products · Consumer Defensive
Price
$87.13
+0.22 (+0.25%)
Market Cap
$231.94B
Exchange
Other OTC
Winston Score
67
Winston is curious
A decent business — some strong pillars, some weaker.

Share count falling — buybacks

4.4% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 2.80B (2021) → 2.68B (2025)

L'Oréal is the world's largest beauty company. It makes and sells makeup, skincare, haircare, and fragrances to everyday consumers around the world. Its brand portfolio includes Lancôme, Maybelline, Garnier, Kérastase, and dozens of others, spanning everything from drugstore products to luxury department store counters.

The company earns money by selling its products through retailers, salons, pharmacies, and its own websites. L'Oréal operates in over 150 countries, with strong sales across Europe, North America, and a fast-growing presence in Asia. Its moat comes from owning a wide range of brands across every price point, giving it shelf space and consumer reach that smaller competitors struggle to match. The key growth driver is continued expansion in emerging markets, particularly China and India, where rising incomes are increasing demand for beauty products — though slowing consumer spending in China has recently created a meaningful headwind for the business.

Winston Score History

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+0.2% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

+0.0% YoY

YoY Growth Rate

Slow EPS growth

R&D Spend

$1.4B/ year

Flat (+2% vs prior year)

3.1% of revenue

1.6x the sector average (2%)

Steady R&D investment year-over-year

Insider Activity

94.4%ownership

Insiders own a meaningful stake in the company

Cash Position

Cash flow positive

$23.1B cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

L'Oréal S.A. is growing revenue at 0% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Gross Margin
78.7%
Premium pricing power — 78.7% gross margin
Operating Margin
19.5%
Healthy — 19.5% operating margin
ROCE
9.3%
Below par — 9.3% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales YoY
+10.0%
Steady sales growth (10.0% YoY)
EPS YoY
+5.6%
Modest earnings growth (5.6% YoY)

Single-digit earnings growth — steady but not exciting.

EPS Consistency
6/8 quarters
Earnings grew in most of the last 8 quarters

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Cash Flow

Cash Conversion
137%
Turns 137% of profit into real cash
FCF Margin
16.0%
Converts sales into free cash efficiently (16.0%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

Debt / Equity
0.29
Conservative — low debt load (0.29)
Interest Cover
22.41x
Comfortably covers interest (22.4x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

P/E Ratio (TTM)
18.6x
Fair value — P/E 18.6

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

P/E vs Forward
-9.7
SLOWING
Earnings expected to fall — forward P/E higher than today

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Dividends

Dividend Yield
1.88%
Small dividend — 1.88% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend Growth
+61.2%
Dividend growing fast (61.2% YoY)

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