My Food Bag Group Limited (MFB.NZ) Stock Analysis & Winston Score
My Food Bag Group Limited is a New Zealand company that delivers pre-portioned meal kits directly to customers' homes. Shoppers choose from a weekly menu, and the company sends them all the fresh ingredients and recipe cards needed to cook dinner. It operates entirely in New Zealand and competes in the meal kit delivery market, which sits between grocery shopping and restaurant dining. The company makes money by charging customers a weekly subscription or per-box fee for their meal kits. My Food Bag is one of the most recognized meal kit brands in New Zealand, which gives it some local brand loyalty, but the market is small and competition from supermarkets and other delivery services is intense. The business faces ongoing pressure to keep customer numbers from declining, as meal kit companies globally have struggled with high churn rates and rising ingredient and delivery costs that squeeze already thin margins.
Winston Score: 44/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (8/30)
- Growth: Mixed (8/20)
- Cash Flow: Strong (8/10)
- Stability: Exceptional (9/10)
- Valuation: Strong (7/10)
- Ownership: Weak (1/15)
Key Facts
Price: 0.30 NZD
Market Cap: 77M NZD
Sector: Consumer Cyclical
Industry: Restaurants
Exchange: New Zealand Exchange


