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mySafety Group AB

SAFETY-B.ST

Information Technology Services · Technology

Price

kr 20.20

-0.80 (-3.81%)

Market Cap

kr 452.5M

Exchange

Stockholm Stock Exchange

Winston Score

Winston is worried

Below-average fundamentals — multiple weak pillars.

Winston Score below 40. The stock fails on most of our quality checks.

mySafety Group AB is a Swedish company that sells personal safety and insurance services directly to consumers. Its core products include identity theft protection, personal alarm services, and digital security tools aimed at everyday people who want to feel safer online and in their daily lives. The company operates primarily in the Nordic region, with Sweden as its main market.

mySafety makes money through recurring monthly or annual subscriptions, meaning customers pay a regular fee to stay protected. It is a relatively small company with a market cap around $0.5 billion, and it competes in a crowded space alongside large insurance companies and global cybersecurity firms. The financial metrics shown here — deeply negative gross and operating margins — signal that the company is currently spending far more than it earns, making a clear path to profitability the single most important challenge the business faces going forward.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

YoY Growth Rate

Revenue data limited

EPS Growth

+102.1% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$0/ year

0.0% of revenue

Below sector average (15%)

Research and development spending

Insider Activity

0.0%ownership

Relatively low insider ownership

Cash Runway

~10 months

$26M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Short runway — potential dilution ahead through share issuance

Cash watch

mySafety Group AB has less than a year of cash at its current burn rate. Growth investors should watch for potential share dilution from future fundraising — that directly reduces your ownership.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

43.6%

Healthy — 43.6% gross margin

Operating Margin

7.2%

Modest — 7.2% operating margin

ROCE

10.9%

Below par — 10.9% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales YoY

+4384.1%

Fast-growing sales (4384.1% YoY)

EPS YoY

N/A

Data not available

EPS Consistency

4/8 quarters

Earnings inconsistent quarter-to-quarter

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Cash Flow

Cash Conversion

N/A

Data not available

FCF Margin

-5.3%

Burning cash (-5.3%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

Debt / Equity

0.52

Conservative — low debt load (0.52)

Interest Cover

1.10x

Dangerous — barely covers interest (1.1x)

Interest coverage between 1 and 3. Profits cover interest, but with little room to spare.

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Valuation

P/E Ratio

N/M

Negative earnings — P/E not meaningful

P/E vs Forward

N/A

not available

Data not available

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Dividends

Dividend Yield

2.36%

Moderate income — 2.36% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend Growth

-75.0%

Dividend cut (-75.0% YoY) — warning sign

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