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Primo Brands Corporation

PRMB
46
Beverages - Non-Alcoholic · Consumer Defensive
Price
$24.82
-0.57 (-2.24%)
Market Cap
$9.01B
Winston Score
46
Winston is serious
Mixed quality — meaningful strengths and weaknesses.

Share count rising — dilution

+133.2% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 160.8M (2021) → 374.9M (2025)

Primo Brands Corporation sells bottled water and water dispensers to homes and businesses across North America. Its main brands include Primo Water and BlueTriton, and it serves everyday consumers through retail stores, as well as offices and households through direct water delivery and dispenser rentals. The company is one of the largest branded water businesses in North America.

Primo Brands makes money by selling bottled water at retail, charging for recurring home and office water delivery, and renting water dispensers to customers. It operates almost entirely in the United States and Canada, giving it a large but geographically concentrated footprint. The recurring delivery model creates steady, predictable revenue and makes it harder for customers to switch, which is a modest competitive advantage. The main risk is that water is a low-differentiation product, meaning the company faces constant price pressure from store-brand competitors and must keep delivery costs under control to protect its thin operating margins.

Winston Score History

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2 trades / 12mo

0 Congressional buys and 2 sells on PRMB in the last 12 months.

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Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+0.8% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

-0.8% YoY

YoY Growth Rate

Earnings declining

R&D Spend

$0/ year

0.0% of revenue

Below sector average (2%)

Research and development spending

Insider Activity

33.2%ownership

Flat

Insiders holding steady — not selling despite ability to

Cash Runway

5+ years

Quarterly Free Cash Flow

↓ Burn rate worsening

$288M cash & investments at current burn rate

Growth context

Primo Brands Corporation is growing revenue at 1% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Gross Margin
29.8%
Modest — 29.8% gross margin
Operating Margin
9.1%
Modest — 9.1% operating margin
ROCE
1.8%
Weak — 1.8% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales YoY
+38.0%
Fast-growing sales (38.0% YoY)
EPS YoY
+161.3%
Earnings growing fast (161.3% YoY)

Earnings growing 25%+ a year. The compounder zone.

EPS Consistency
0/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion
1292%
Turns 1292% of profit into real cash
FCF Margin
5.1%
Thin free cash flow (5.1%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

Debt / Equity
1.77
Elevated debt (1.77)
Interest Cover
1.63x
Dangerous — barely covers interest (1.6x)

Interest coverage between 1 and 3. Profits cover interest, but with little room to spare.

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Valuation

P/E Ratio (TTM)
155.7x
Expensive — P/E 155.7

P/E over 35. The market is pricing in heavy, sustained growth.

P/E vs Forward
+141.3
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (155.7 → 14.4)

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Dividends

Dividend Yield
1.76%
Small dividend — 1.76% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend Growth
-60.4%
Dividend cut (-60.4% YoY) — warning sign

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