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Procter & Gamble Company

PRG.DE
44
Household & Personal Products · Consumer Defensive
Price
€133.26
+1.78 (+1.35%)
Market Cap
€310.31B
Exchange
Frankfurt Stock Exchange
Winston Score
44
Winston is serious
Mixed quality — meaningful strengths and weaknesses.

Share count falling — buybacks

5.6% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 2.60B (2021) → 2.45B (2025)

Procter & Gamble makes everyday products that people use in their homes. Its brands include Tide laundry detergent, Pampers diapers, Gillette razors, Oral-B toothbrushes, and Pantene shampoo. The company sells to ordinary consumers around the world through grocery stores, pharmacies, and big retailers like Walmart and Amazon.

P&G earns money by selling these consumer goods at a markup, relying on strong brand loyalty to keep prices higher than generic alternatives. It operates in roughly 70 countries and generates about $84 billion in annual revenue, making it one of the largest consumer products companies on earth. Its main competitive advantage is its portfolio of trusted brand names, which gives it pricing power and shelf space that smaller rivals struggle to match. The key risk is that consumers may increasingly trade down to cheaper store-brand products during periods of high inflation, which could pressure both sales volumes and profit margins.

Winston Score History

Score breakdown

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Quality

Gross Margin
50.2%
Healthy — 50.2% gross margin
Operating Margin
22.5%
Excellent — 22.5% operating margin
ROCE
5.2%
Weak — 5.2% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales YoY
-1.1%
Shrinking sales (-1.1% YoY)
EPS YoY
-4.3%
Earnings shrinking (-4.3% YoY)

Slight earnings drop. Typical near a cyclical low.

EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Cash Conversion
113%
Turns 113% of profit into real cash
FCF Margin
16.3%
Converts sales into free cash efficiently (16.3%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

Debt / Equity
0.68
Moderate — manageable debt (0.68)
Interest Cover
22.46x
Comfortably covers interest (22.5x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

P/E Ratio (TTM)
20.5x
Growth-priced — P/E 20.5

P/E above the market average. People are paying up for expected growth.

P/E vs Forward
+2.6
GROWING
Earnings expected to grow — slightly cheaper on forward P/E

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Dividends

Dividend Yield
2.84%
Moderate income — 2.84% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend Growth
+0.1%
Dividend flat

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