PSQ Holdings (PSQH) Stock Analysis & Winston Score

PSQ Holdings runs PublicSq, an online marketplace and app that connects consumers with businesses that share conservative and faith-based values. The platform lets shoppers find local and national businesses — from food and health products to professional services — that align with those principles. It also owns Credova, a buy-now-pay-later financing service used mostly by firearms and outdoor retailers.

The company makes money through business membership fees, advertising on its platform, and financing fees from Credova's lending products. It operates primarily in the United States and remains a small company with a market cap near zero, meaning it is very early-stage. Its main competitive edge is its niche community of value-aligned consumers and merchants, but the biggest risk is that it continues to spend far more money than it earns — its operating margin of negative 117% shows the business is burning through cash quickly and has not yet found a clear path to profitability.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+20.9% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

-20.0% YoY

YoY Growth Rate

Earnings declining

Insider Activity

26.9%ownership

↓ Declining

Insider ownership declining — could be dilution or selling

Cash Runway

~4 months

$10M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Short runway — potential dilution ahead through share issuance

Cash watch

PSQ Holdings has less than a year of cash at its current burn rate. Growth investors should watch for potential share dilution from future fundraising — that directly reduces your ownership.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

55.9%

Premium pricing power — 55.9% gross margin

Operating Margin

-75.2%

Losing money on operations — -75.2%

ROCE

-37.6%

Weak — -37.6% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales YoY

+16.5%

Fast-growing sales (16.5% YoY)

EPS YoY

N/A

—

Data not available

EPS Consistency

0/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Cash Conversion

N/A

—

Data not available

FCF Margin

-105.1%

Burning cash (-105.1%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

Debt / Equity

0.96

Moderate — manageable debt (0.96)

Interest Cover

N/A

Data not available

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Valuation

P/E Ratio (TTM)

N/M

no trend

Negative earnings — P/E not meaningful

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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