RE/MAX Holdings (RMAX) Stock Analysis & Winston Score
RE/MAX Holdings runs one of the largest real estate franchise networks in the world. It sells franchises to independent brokers and agents who use the RE/MAX brand to help people buy and sell homes. The company also owns the Motto Mortgage franchise brand, which lets brokers offer mortgage services under a separate network. RE/MAX makes money by charging fees to its franchisees — things like continuing franchise fees, annual dues, and broker fees — rather than directly selling homes itself. It operates in over 110 countries, though most revenue comes from North America. The franchise model creates some stability because agents pay fees regardless of whether individual deals close, but the business is heavily tied to housing market activity. Rising interest rates and low home inventory have reduced transaction volumes in recent years, and a sustained recovery in housing turnover is the key factor that would meaningfully improve the company's financial results.
Winston Score: 38/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Mixed (11/30)
- Growth: Weak (3/20)
- Cash Flow: Strong (8/10)
- Stability: Mixed (4/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)


