Rollins (ROL) Stock Analysis & Winston Score
Rollins is a pest control company. It sends trained technicians to homes and businesses to get rid of insects, rodents, termites, and other pests. It owns several well-known brands, including Orkin, which is one of the largest pest control brands in the United States. Rollins makes most of its money through recurring service contracts, where customers pay on a monthly or annual basis to keep pests away. The company operates across the United States and in about 70 countries through franchises and company-owned branches. Its main competitive advantages are its large network of local branches, its recognizable brands, and the sticky nature of recurring contracts — most customers stay for years. The key growth driver is continued expansion through acquisitions of smaller regional pest control companies, though rising labor costs remain a persistent risk since the business depends heavily on field technicians.
Winston Score: 63/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Mixed (14/30)
- Growth: Good (13/20)
- Cash Flow: Exceptional (9/10)
- Stability: Strong (8/10)
- Valuation: Good (6/10)
- Ownership: Good (10/15)
Key Facts
Price: $45.11
Market Cap: $21.7B
Sector: Consumer Cyclical
Industry: Personal Products & Services


