Salesforce (CRM) Stock Analysis & Winston Score

Salesforce makes software that helps businesses manage their relationships with customers. Companies use Salesforce's cloud-based tools to track sales leads, handle customer service requests, run marketing campaigns, and store customer information all in one place. It's the largest customer relationship management (CRM) software company in the world, serving everyone from small startups to Fortune 500 corporations.

The company makes money by charging monthly or annual subscription fees for access to its software platforms. Salesforce operates globally with over 150,000 customers across North America, Europe, and Asia-Pacific, generating around $30 billion in annual revenue. Its main competitive advantage is that customers often become deeply integrated with multiple Salesforce products, making it expensive and difficult to switch to competitors. The company's growth depends heavily on convincing existing customers to buy additional software modules and expanding into new markets like artificial intelligence and data analytics.

Winston Score History

Politician Trades

53 trades / 12mo

24 Congressional buys and 28 sells on CRM in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+12.1% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+16.9% YoY

YoY Growth Rate

Steady EPS growth

Insider Activity

3.1%ownership

↑ Rising

Insiders increasing their stake — aligned with shareholders

Cash Position

Cash flow positive

$7.3B cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

Salesforce is a rare growth stock that's already generating positive cash flow while growing at 12%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

77.6%

Premium pricing power — 77.6% gross margin

Operating Margin

21.9%

Excellent — 21.9% operating margin

ROCE

3.3%

Weak — 3.3% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales YoY

+10.0%

Steady sales growth (10.0% YoY)

EPS YoY

+29.8%

Earnings growing fast (29.8% YoY)

Earnings growing 25%+ a year. The compounder zone.

EPS Consistency

8/8 quarters

Every recent quarter grew earnings vs last year

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Cash Flow

Cash Conversion

164%

Turns 164% of profit into real cash

FCF Margin

28.6%

Converts sales into free cash efficiently (28.6%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

Debt / Equity

0.24

Conservative — low debt load (0.24)

Interest Cover

43.52x

Comfortably covers interest (43.5x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

P/E Ratio (TTM)

19.7x

no trend

Fair value — P/E 19.7

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

P/E vs Forward

+9.6

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (19.7 → 10.1)

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Dividends

Dividend Yield

1.08%

no trend

Small dividend — 1.08% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend Growth

+5.9%

no trend

Dividend growing modestly (5.9% YoY)

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