Société Anonyme des Bains de Mer et du Cercle des Étrangers à Mona (BAIN.PA) Stock Analysis & Winston Score
Société des Bains de Mer (SBM) runs the most famous casinos and luxury hotels in Monaco, a tiny country on the French Riviera. Its best-known properties include the Casino de Monte-Carlo, the Hôtel de Paris, and the Café de Paris. The company serves wealthy tourists and high-rollers from around the world, and it is majority-owned by the Monegasque government. SBM makes money from casino gambling, hotel stays, restaurants, spas, and entertainment events across its Monaco properties. Because Monaco is one of the wealthiest places on earth and SBM controls most of the prime real estate there, the company has a strong location-based moat that is nearly impossible to replicate. However, the business is heavily dependent on a very small geographic area and on the spending habits of a narrow group of ultra-wealthy visitors, meaning any slowdown in luxury travel or regional instability could quickly hurt revenue.
Winston Score: 51/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Mixed (10/30)
- Growth: Mixed (6/20)
- Cash Flow: Strong (8/10)
- Stability: Exceptional (10/10)
- Valuation: Mixed (4/10)
- Ownership: Good (10/15)
Key Facts
Price: $138.50
Market Cap: $3.4B
Sector: Consumer Cyclical
Industry: Travel Services
Exchange: Euronext Paris



