Sohu.com Limited

SOHU

Electronic Gaming & Multimedia · Technology

Price

$13.08

-0.16 (-1.21%)

Market Cap

$393.3M

Exchange

NASDAQ

Winston Score

Winston is serious

Below-average fundamentals — multiple weak pillars.

Share count falling — buybacks

−28.5% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 39.5M (2021) → 28.2M (2025)

Sohu.com is a Chinese internet company that runs several online businesses, including a news and entertainment portal, an online video platform, and a search engine called Sogou. It also owns Changyou, a subsidiary that makes and operates online games popular with Chinese players. The company mainly serves Chinese internet users and advertisers.

Sohu makes money through online advertising on its portal and video platform, as well as from game fees paid by players — such as in-game purchases and subscriptions. It operates almost entirely in China and is a mid-sized player in a market dominated by much larger rivals like Tencent, Alibaba, and Baidu. The company has struggled to grow revenue against these well-funded competitors, and its negative operating margin reflects ongoing pressure on costs. The main risk going forward is continued loss of users and ad dollars to larger platforms that have more resources and stronger brand recognition in China.

Winston Score History

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+6.1% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

>+1,000% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$248M/ year

→ Flat (-3% vs prior year)

42.4% of revenue

2.8x the sector average (15%)

Steady R&D investment year-over-year

Insider Activity

13.7%ownership

→ Flat

Insiders holding steady — not selling despite ability to

Cash Runway

~2 years

$128M cash & investments

$128M cash & investments at current burn rate

Growth context

Sohu.com Limited is growing revenue at 6% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Gross Margin

75.3%

Premium pricing power — 75.3% gross margin

Operating Margin

-20.4%

Losing money on operations — -20.4%

ROCE

-2.3%

Weak — -2.3% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Growth

Sales YoY

-2.1%

Shrinking sales (-2.1% YoY)

EPS YoY

N/A

—

Data not available

EPS Consistency

6/8 quarters

Earnings grew in most of the last 8 quarters

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Cash Flow

Cash Conversion

-1%

Weak — only -1% of profit becomes cash

FCF Margin

-2.5%

Burning cash (-2.5%)

Free cash flow is negative. They are burning cash, not generating it.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Stability

Debt / Equity

N/A

Data not available

Interest Cover

N/A

—

Data not available

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Valuation

P/E Ratio (TTM)

0.9x

Attractive valuation — P/E 0.9

P/E under 10. The price tag is small relative to last year's profit.

P/E vs Forward

N/A

not available

Data not available

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Dividends

Not applicable for this business.

🔒 See full fundamentals and if they are improving or declining — click here for your free trial now.

Start free trial