Southern Company (The) Series 2 (SOJE) Stock Analysis & Winston Score
Southern Company is a large electric and natural gas utility based in Atlanta, Georgia. It provides electricity and natural gas to roughly 9 million customers across the southeastern United States, mainly in Georgia, Alabama, Mississippi, and Florida. It is one of the largest utility companies in the country and owns Georgia Power, Alabama Power, and Mississippi Power, among other subsidiaries. Southern Company makes most of its money by charging customers for electricity and gas through rates approved by state regulators, which provides steady and predictable revenue. It operates almost entirely in the U.S. South and has a strong competitive position because regulated utilities typically face little direct competition in their service territories. The company recently completed the Vogtle nuclear plant expansion in Georgia — the first new U.S. nuclear reactors built in decades — which added significant costs but also long-term generating capacity; managing the resulting rate increases and debt load is a key financial challenge going forward.
Winston Score: 40/100 — Average
Mixed quality — meaningful strengths and weaknesses.
- Quality: Good (15/30)
- Growth: Mixed (5/20)
- Cash Flow: Good (6/10)
- Stability: Mixed (3/10)
- Valuation: Strong (8/10)
- Ownership: Weak (1/15)
Key Facts
Price: $16.72
Market Cap: $107.7B
Sector: Utilities
Industry: Regulated Electric
Exchange: New York Stock Exchange


