Starbreeze AB (publ) (STAR-B.ST) Stock Analysis & Winston Score
Starbreeze AB is a Swedish video game developer and publisher best known for creating the *PAYDAY* franchise, a series of cooperative heist-themed shooter games. The company makes games for PC and gaming consoles, selling primarily to individual consumers through digital storefronts like Steam. Starbreeze has gone through a major financial restructuring after near-bankruptcy in 2019, and the *PAYDAY* series remains its core asset. The company earns money through game sales, downloadable content (DLC), and licensing its *PAYDAY* brand to other developers. It operates mainly in Sweden and generates most of its revenue from global digital game sales, with a heavy reliance on the PC gaming market. The deeply negative margins shown above reflect ongoing struggles to build a sustainable business beyond a single franchise, and the key risk is whether *PAYDAY 3*, released in 2023 to a disappointing reception, can be revived through updates — or whether the company can develop new intellectual property to reduce its dependence on one aging series.
Winston Score: 18/100 — Weak
Weak fundamentals across most pillars.
- Quality: Weak (1/30)
- Growth: Weak (1/20)
- Cash Flow: Weak (0/10)
- Stability: Good (5/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)
Key Facts
Price: $0.10
Market Cap: $142M
Sector: Technology
Industry: Electronic Gaming & Multimedia
Exchange: Stockholm Stock Exchange

