The company has issued more shares over this period, which dilutes each existing shareholder’s stake.
Diluted shares outstanding: 41K (2020) → 20.5M (2024)
Vitalist Inc. operates as a global, data-driven consumer electronics company, extending its reach across North, Central, and South America, Europe, and Asia. The firm focuses on creating and developing intelligent consumer devices for the wearables and connected health sectors. Its product line features smartwatches marketed under the Motorola brand, alongside health and fitness monitoring solutions that leverage both biomarker and biometric data, sold under its proprietary Vitalist brand. Vitalist distributes these products through a multi-channel approach, including business-to-business engagements, direct-to-consumer sales, and various e-commerce platforms. Formerly known as CE Brands Inc., the company adopted the Vitalist Inc. name in April 2025 and is headquartered in Calgary, Canada.
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Free cash flow is negative. They are burning cash, not generating it.
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P/E under 10. The price tag is small relative to last year's profit.
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