XPEL (XPEL) Stock Analysis & Winston Score

XPEL, Inc. manufactures, sells, distributes, and installs after-market automotive products. The company offers automotive surface and paint protection films, headlight protection, and automotive and architectural window films, as well as proprietary software. It also provides merchandise and apparel; ceramic coatings; and tools and accessories, which includes squeegees and microfiber towels, application fluids, plotter cutters, knives, and other products. In addition, the company offers paint pr

Winston Score History

Politician Trades

1 trades / 12mo

0 Congressional buys and 1 sell on XPEL in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+13.1% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+19.4% YoY

YoY Growth Rate

Steady EPS growth

R&D Spend

$0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

16.4%ownership

→ Flat

Insiders holding steady — not selling despite ability to

Cash Runway

~5 years

$45M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

$45M cash & investments at current burn rate

Growth context

XPEL is growing revenue at 13% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Share count broadly stable

+0.3% over 4y

The share count has stayed roughly flat over this period — little dilution or buyback activity.

Diluted shares outstanding: 27.6M (2021) → 27.7M (2025)

Score breakdown

Every number that matters to educated investors.

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Quality

Gross Margin

43.7%

Healthy — 43.7% gross margin

Operating Margin

11.1%

Modest — 11.1% operating margin

ROCE

4.4%

Weak — 4.4% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales YoY

+12.8%

Fast-growing sales (12.8% YoY)

EPS YoY

+12.3%

Earnings growing (12.3% YoY)

Healthy double-digit earnings growth — what compounders look like.

EPS Consistency

6/8 quarters

Earnings grew in most of the last 8 quarters

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Cash Flow

Cash Conversion

134%

Turns 134% of profit into real cash

FCF Margin

11.8%

Modest free cash flow (11.8%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

Debt / Equity

0.02

Conservative — low debt load (0.02)

Interest Cover

4964.62x

Comfortably covers interest (4964.6x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

P/E Ratio (TTM)

22.5x

Growth-priced — P/E 22.5

P/E above the market average. People are paying up for expected growth.

P/E vs Forward

-1.6

SLOWING

Earnings expected to fall — forward P/E higher than today

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Dividends

Not applicable for this business.

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