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YETI Holdings

YETI
49
Leisure · Consumer Cyclical
Winston Score
49
Winston is serious
Mixed quality — meaningful strengths and weaknesses.

YETI makes high-end coolers, drinkware, and outdoor gear. Its products — including the famous Rambler tumblers and Tundra coolers — are sold to outdoor enthusiasts, campers, hunters, and everyday consumers who want durable, premium products. YETI helped create the premium cooler category and built one of the most recognized brand names in outdoor lifestyle products.

The company sells through its own website, retail stores, and third-party retailers like REI and Dick's Sporting Goods, earning revenue from direct product sales rather than subscriptions. YETI operates mainly in the United States but is expanding in international markets like Canada, Australia, and Europe. Its main competitive advantage is brand loyalty — customers pay two to five times more than for generic alternatives simply because of the YETI name. The key risk is that YETI sells discretionary products, meaning consumers cut back on purchases during economic downturns, which can quickly hurt sales and margins.

Winston Score History

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

YoY Growth Rate

Revenue data limited

EPS Growth

YoY Growth Rate

EPS data limited

Insider Activity

1.3%ownership

Relatively low insider ownership

Cash Position

Cash flow positive

$188M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Gross Margin
58.4%
Premium pricing power — 58.4% gross margin
Operating Margin
12.9%
Healthy — 12.9% operating margin
ROCE
10.2%
Below par — 10.2% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales YoY
+3.2%
Slow sales growth (3.2% YoY)
EPS YoY
-3.8%
Earnings shrinking (-3.8% YoY)

Slight earnings drop. Typical near a cyclical low.

EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Cash Conversion
191%
Turns 191% of profit into real cash
FCF Margin
13.9%
Converts sales into free cash efficiently (13.9%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

Debt / Equity
0.14
Conservative — low debt load (0.14)
Interest Cover
N/A
Data not available

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Valuation

P/E Ratio (TTM)
24.2x
no trend
Growth-priced — P/E 24.2

P/E above the market average. People are paying up for expected growth.

P/E vs Forward
N/A
not available
Data not available

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Dividends

Not applicable for this business.
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