Zeta Global Holdings (ZETA) Stock Analysis & Winston Score
Zeta Global is a marketing technology company that helps businesses find and reach customers using data and artificial intelligence. Its main product is a cloud-based platform called the Zeta Marketing Platform, which collects data about consumers and uses it to send targeted ads and messages across email, mobile, and the web. The company serves large brands in industries like financial services, insurance, retail, and automotive. Zeta makes money by charging clients based on how much data and how many messages they use through its platform, a model it calls "scaled" usage. It operates primarily in the United States and had roughly $900 million in revenue in 2024, competing against larger players like Salesforce and Adobe. The company owns a large proprietary consumer data set of over 200 million profiles, which it considers a key competitive advantage, but its very thin operating margin means it has little room for error if growth slows or costs rise.
Winston Score: 38/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Mixed (13/30)
- Growth: Mixed (6/20)
- Cash Flow: Mixed (3/10)
- Stability: Strong (8/10)
- Valuation: Data not available (0/10)
- Ownership: Mixed (6/15)
Key Facts
Price: $21.68
Market Cap: $5.4B
Sector: Technology
Industry: Software - Application


